The Professional Marketing team - seasoned professionals serving your needs in all aspects of Integrated Marketing Communications

Professional Marketing staff
Diane Carnevale Jones, President
Shari Abbott, Senior Advisor and Media Specialist
Beth Glover

Professional Marketing partners
Sharon Bopp
Mark Bird
Susan K. Jones

Diane Carnevale Jones, President

• Founded Professional Marketing in 1982
• Public relations and marketing professional with over 20 years experience
• Demonstrates leadership; brings innovative concepts to her clients; thrives on the changing marketplace
• Executive director of Collectors' Information Bureau (CIB), from 1986 -1993
• Established the CIB as the collectors' and manufacturers' resource
• Created, authored and edited numerous collectible publications that have become definitive reference books by which market standards are set
• Expertise in the secondary market and loyalty marketing
• Developed, wrote, co-produced, and hosted The Collectibles Show on The Lifetime Channel with celebrity Morgan Brittany
• Participates in numerous industry projects, writes columns and speaks at various industry functions
• Holds a Bachelor's degree from the University of Michigan in English and Journalism

Shari Abbott, Senior Advisor and Media Specialist

• Member of team since 1998
• Specializes in creating brand awareness through targeted media placements
• Responsible for managing PRcollect website, all digital imaging and electronic news releases
• Creates targeted media communication materials, including fact sheets and press releases
• Freelance columnist in the collectibles, gift and home decor fields
• Worked for the Collectors Information Bureau (CIB), marketing the organization's books to retailers nationwide, and in bank management
• Graduate of Western Michigan University with a Bachelor's degree in Psychology and Business Administration

Partners

Sharon Bopp

• Founder and president of Bopp Communications, Inc.
• Creative and experienced writer, editor and consultant with strong business, publication, Internet and media knowledge
• Copywriting services include web site content, corporate newsletters, brochures, direct mail campaigns, catalogs, product descriptions, press releases and artist biographies
• Researches and writes articles for trade and consumer publications
• Served as editor-in-chief of Country Business magazine
• Founding editor-in-chief of Journal of the American Professional Crafters Guild, a publiction offering legal, accounting, marketing and industry news
• Start-up editor/online content developer for CraftShop.com, an e-commerce web site for professional crafters
• Worked with numerous clients in the gifts, collectibles and home decor industries, including Giftbeat, Party and Paper Retailer, Collector Editions, Garden Center, GoCollect.com, CollectiblesToday.com, Danbury Mint, Enesco, and Unity Marketing

Mark Bird

• 20 years experience creating branding campaigns, marketing materials and advertising in Los Angeles and Grand Rapids, MI
• Clients include Apple Computer, Toshiba, Canon, Steelcase, Haworth, Herman Miller, New Oji Paper of Tokyo, YWCA, Grand Rapids Art Museum, Grand Rapids Symphony, Paul Goebel Group, Mol Industries, Hospice of Michigan and United Way
• Won numerous design and art direction awards, including ADDYs and Printing Industries of America. Work has appeared in Graphics Packaging, and international design publication
• Taught courses in design theory, typography and computer graphics for four years at Kendall College of Art and Design in Grand Rapids, MI
• Lectured on the role of design in branding at colleges and universities
• Co-founded The Polishing Center, a portfolio enhancement course and networking opportunity, designed to educate and connect young creatives to the advertising and design industry
• Bachelor of Fine Arts degree from Kendall College of Art and Design

Susan K. Jones

• Tenured, full professor of marketing at Ferris State University (Big Rapids, MI), and partner of The Callahan Group, LLC
• Taught branding and positioning at the graduate level at Northwestern University, in the integrated marketing communications program
• Focuses her teaching, consulting, writing and research on direct and interactive marketing communications
• Established Susan K. Jones and Associates in 1980, specializing in business-to-business collectibles, catalogs, educational products and financial services
• Clients have included International Resources, The Hamilton Collection, Enesco Corporation, GoCollect.com and International Correspondence Schools
• Conducted marketing training programs for Yamaha Musical Instruments, Sprint/Draft Worldwide, Consumers Energy, Advanstar Communications
• Author of Creative Strategy in Direct Marketing, Readings and Cases in Integrated Marketing Communications, Creative Strategy in Direct and Interactive Marketing, and co-author of Selling by Mail and Marketing Convergence, which focuses on how top brands are integrating the Internet with their offline efforts
• Has more than 30 years of experience in the marketing and product development of collectibles and giftware. Founding executive director of Collectors Information Bureau.
• Graduate of Northwestern University, with a B.S.J. and M.S.J. in advertising

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